7 April 2016
Electra Business Breakfast Kapiti with Laurel McLay
Laurel McLay spoke powerfully to a packed conference room at Southward Car Museum on Wednesday 6 April covering a lot of ground in 40 minutes, including the concept of being a ‘blow torch not a bush fire when it comes to liking and loving your clients’.
The key points she covered were reaching your clients through more walk less talk; converting clients through more heart less hype in your messaging and retaining your clients with more care and less crap. This captured attention and laughs from the audience.
Stuart Pescini of Harcourts said “Laurel enthusiastically challenged us to seek and develop meaningful connections throughout our business communities.” Another observation from Simone Vasta of Tuatara Brewing was that “Laurel was an inspiring and motivational speaker. She was equally passionate about her subject matter and knowledgeable with many interesting tidbits to further explore her viewpoints. I thoroughly enjoyed her talk.”
Laurel relayed a story about ‘Joshie the giraffe’ at the Ritz-Carlton Florida that went viral as it demonstrated how a husband and wife were completely wowed by the Ritz-Carlton Loss Prevention Team. Their son left his stuffed toy behind which they found and returned complete with a photo album of his adventures while at the Ritz-Carlton. This approach created an experience so amazing which means their family is definitely a repeat customer and they can’t help but tell others about it.
Laurel’s final message related to Joshie and the importance of business owners being authentic and crafting what is unique to them, what you stand for and the real importance of collaborating with others so all your client touches will be quality.
The Electra Business Breakfast Kapiti runs every month except January on the first Wednesday and is delivered on contract by Kapiti Business Projects. Electra has been the long term sponsor and supporter of business breakfasts as it recognises that successful businesses are key to successful local communities. Providing local business people an opportunity to network and to be stimulated and informed by a wide variety of speakers including business icons, economists, politicians, educators and social service providers to name a few is something that Electra is pleased to be able to make happen on a regular basis in Kapiti. Electra is also the Principal Sponsor of the Electra Business Awards and helps to support other local business development initiatives and work by Kapiti Coast District Council, the Kapiti Coast Chamber of Commerce and others in the community.
On Wednesday 4 May the speaker will be the Leader of the Opposition Andrew Little on ‘the future of the New Zealand economy and how to restore the Kiwi dream’. Whatever your political leaning this will be a good opportunity to engage directly with Andrew and Kris Faafoi, MP for Mana.
Andrew Little was elected to Parliament in 2011 and is the Spokesperson for Security and Intelligence. Born in New Plymouth and educated at New Plymouth Boys’ High School, he studied philosophy, law, and public policy at Victoria University and he served as president of Victoria’s student association and was twice elected NZUSA President. His work as a lawyer and union secretary demonstrated the need for government to be focused on both wealth creation and fair wealth distribution. He believes that a fair and just society should provide opportunities for people to excel and to be fairly rewarded for their efforts.
To subscribe to receive breakfast invitations or post on the speaker idea log, go to Electra Business Breakfast web page
For further information, contact:
Helene Judge, Kapiti Business Projects, 027 244 9585 or contact Helene
Neil Simmonds, Electra, 0800 353 2872, firstname.lastname@example.org
Laurel McLay, email@example.com